Founded in 2025, Grossi is a menswear project exploring and transforming the codes of the Italian male wardrobe through textile experimentation, material innovation, and a strong connection to popular visual culture. Across its collections, the classic archetypes of menswear are deconstructed and reinterpreted through an imagery that draws on manga, comics, and the Italian counterculture of the 1980s and '90s — the brand strips away any connotation of status, giving rise to figures suspended between everyday reality and representation.
The treatment of traditional menswear fabrics — wools, herringbones, and classic materials worked with techniques inspired by denim, coating, and leather-effect finishes — creates a tension between tailoring and experimentation. Elements such as the laser-cut lace "PizzEroticus," drawn from Andrea Pazienza's erotic illustrations, seek an ironic, provocative dimension.
Soon available at Addicted Seoul, Road Sign, PNG store, Stone Soup, Asssembly NY